I'm drawn to the seams between disciplines.

Where a financial model meets an interface. Where a brand meets a growth loop. Where a manual process meets a few lines of code. The interesting problems tend to live in those overlaps — and so does the leverage.

I design and build systems across finance, product design, and growth — and write about how they fit together. In practice that runs from a forecasting model to a design system to a distribution loop. Right now I'm focused on capital allocation frameworks and the design systems around them — plus writing more of it down.